Coming from an Adobe Premiere background, the Avid GUI is different yet similar at the same time. The folks at Avid seem to have done a fine job in this regard. It’s a delicate balancing act between creating a welcoming environment for the newcomer while not alienating the long time user. Updating the look and feel of any graphical user interface (GUI) can be a touchy proposition filled with potential pitfalls. Sporting a fair number of improvements and innovations, this latest version promises to pick up more than a few converts from the editing masses. Hot on the heels of its 5.5 update, Avid has now released Media Composer 6. Even though the company has, to date, earned 14 Emmys, a Grammy and two Oscars it has given every indication that it intends to grow with the times, listen to its users and continue to deliver one of the finest editing systems available. Long respected in the video and film community, Avid is not willing to rest on its past laurels but is fully focused on not only remaining a strong force in today’s production environment but is pressing forward in its quest to capture an even greater share of the marketplace.
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